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Annual Report 2023
Annual Report 2023

Administration

Finance

People

Kid Zone

   Community

Community

Engagement 

Zone 7 builds trust and transparency through ongoing community engagement and outreach. We’re making information more accessible, easier to understand, and available in multiple formats to meet the evolving digital landscape. We are actively engaging the community through special events and information sharing to foster stronger connections and understanding within the Tri-Valley.

15

press releases

22

e-newsletters and special announcements

29

special events and community presentations

Special Event Highlights

Patterson Pass Tours

The newly upgraded Patterson Pass Water Treatment Plant was opened for the first public tours in several years. Tours were held on Saturday, June 17 from 10am to 2pm and consisted of separate one-hour group tours. Each group tour began with a special presentation introducing the attendees to the history and functions of Zone 7 Water Agency. Tours were promoted in advance with a video of the original opening of the facility and all the time slots sold out!

6

tour slots

67

in-person tour attendees

16,135

Patterson Pass video views on YouTube

Our Wondrous World of Water video series is designed to help make water quality understandable for everyone. We added the Patterson Pass Water Treatment Plant Upgrade video in September of 2022 and it became our most viewed YouTube video of the 2022-2023 fiscal year!

Little Free Library

Girl Scout Troop’s 31253 installed the Zone 7 Little Free Library on June 7, 2023 in Pleasanton, CA. The library encourages kids to become water-wise at a young age by providing free books to anyone in the community with literature that:

  • highlights the importance of water
  • sheds light on today’s water issues and
  • provides water-saving resources for the community.

Digital Connection

https://Zone7Water.com

49,807

website visitors

78,800

user sessions

150,959

page views

Facebook

Zone 7 Facebook Mobile Device Mockups

880
Followers

325,180
Total Reach

https://TriValleyWater.org

632

website visitors

844

user sessions

1,430

page views

500
LinkedIn followers

Next Door

153

Next Door Posts

1,606,081

total impressions on Next Door

1,321

thanks/reactions from community members

https://Zone7Water.Report

705

website visitors

1,000

user sessions

4,720

page views

Youtube

48,522

YouTube Video Views

455.9

hours of video watch time

Outreach Campaign Highlights

Drought Alert Conservation Campaign

In 2021 and 2022, California and the Tri-Valley faced a severe drought emergency. This crisis demanded immediate action from the water industry and the community alike. While Zone 7 had a robust, long-term water conservation plan in place through the Water Wise Wendy campaign, the dire situation necessitated a more urgent response. We created the Drought Alert campaign, partnering with our retailers to effectively inspire the community and achieve the crucial 15% water conservation goal.

15%

reduction in water use

70 spots

on local radio

161

conservation posts

1,405

streaming video spots on cable

10,738

page views across all conservation webpages

13

million impressions achieved with outreach campaign

Fix-A-Leak Week 2023

In honor of the EPA’s annual Fix-a-Leak Week, March 20-26, Water Wise Wendy videos came out of the vault with new activity sheets to encourage kids to save some water! The EPA promotes Fix-a-Leak Week to families across the country to take action and fix leaks inside their home and outside in their yards.

8

Fix-A-Leak videos featuring Water Wise Wendy

23,197

combined video views during Fix-A-Leak Week

508,308

impressions achieved during 2023 digital outreach campaign

Awards

The California Association of Public Information Officers (CAPIO) recognized Zone 7 for outstanding achievements in communications with three Excellence in Public Information and Communications (EPIC) awards:

Flood Ready Freddy Flood Preparedness Campaign

EPIC award

for Video Production Series

EPIC award

for Preparedness/Public Safety Education Campaign

Water Wise Wendy Conservation Campaign

EPIC award

for Video Production Series

Zone 7 Water Agency – Annual Report 2023

Zone 7 Water Agency – Annual Report 2023